02/21/2017 This is the typography discussion you've been waiting for with Erik Marinovich from Friends Of Type. Erik has brought lettering to life for everyone from Google to Facebook to Ford as his unbridled passion for letterforms brings their messages to a much more vibrant life. What separates Erik from the pack is that he understands the importance of the message itself and how his typework can bring that to life. With one two three typographic hierarchies, a strong grasp on storytelling, and an unwavering passion for his work its no wonder Erik was a key character in this typographic resurgence amidst a vast sea of uninspired type blocks and pre-textured fonts thrown together more haphazardly than Kanye West's sense of fashion. Sit down and learn from one of the best in the business to start transforming your work into the well thought out, impactful piece you want it to be. Consonants and vowels have never had it so good! Talking Points Bringing type into the spotlight. Noodling with custom forms and rediscovering lettering. Life experience that influences your design. Original content and the perseverance necessary to become a better creative. Macro and micro views. Waiting until the last minute to live in the moment and discover your process. Making type talk and losing your loyalty to style. The One Two Three Hierarchy and type instead of typography. Erik Mood Board as a starting point and solving specific problems. From Point A to Point Paid. Untrained eyes that break you out of tunnel vision. Owning the "the" and the importance of representation in the corporate world to explain your value in the marketplace. Giving in to what your best at and becoming a Billy. Type or illustrations of type? The evolution of Blogs, social media, and fixing things at 7000% zoom. Thirty Day Challenges that will kick you in the ass and spark inspiration. Keeping your finger on the pulse of what you like and injecting that directly into your work. Do you have something for actually say? Collecting what you feel in the moment to be the best storyteller you can be. Four things you have to do versus the one thing you want to do and recalibrating your toolset for optimal workflow. Less likes as a metric for what's working better. Learning through your eyes of your children and finding the bird. Custom made letters and the worst misspellings of all time. Jaded from excessive signage and trimming the fat. Dream things to hang in your office and a 1:1 scale brontosaurus.